A collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students converge to donate their time and talents to create, inspire, and help great causes.
During each high-energy, 54-hour event, our expert creative teams adopt a non-profit organization and work together to totally revamp their marketing and branding efforts.
Forge 54s start with a debriefing at noon on Friday and culminate at 6pm on Sunday, when the creative team presents their project to the client. Initially, the team meets with the key players of the organization to learn about their challenges, goals, history and resources available to make it all happen.
Then, individual Forge 54 team leaders are assigned to specific projects such as: research, planning, branding, design, web, video, radio, and social media. During the next two days, the skillful teams work hard to craft novel marketing and branding content for the non-profit, including logos, slogans, websites, commercials, radio spots, social media campaigns, and more.
While the teams are working, executives and recruiters from local agencies are invited to observe the up-and-coming talent.
At the end of the long weekend, the non-profit organization will not only receive new content, but the research and strategies to back it up, including a plan for the future, tailored to the organization’s current resources.
The Orange County Food Bank distributes nearly 20 million pounds of food annually. They also provide food and personal-care items to more than 400 other helping organizations including churches, shelters, and senior centers. At the food bank's warehouse, volunteers receive and package 26,000 boxes of food each month, which its clients can pick up at 50 sites across the county.