OC Food Bank
October 11th – 13th, 2013
The OC Food Bank works with over 400 local charities, kitchens, and community organizations to end hunger and malnutrition. The OC Food Bank provides USDA commodities, federal-fund purchased food, and donated food to non-profit agencies in Orange County that serve low-income families and individuals. Annually, the OC Food Bank is able to distribute nearly 20 million pounds of food.
During our Forge 54 2013 event, our team did a full marketing revamp for the OC Food Bank. We created an entirely new brand including a new logo, slogan, and collateral as well as a full website redesign, donation/giving platform, mobile app, two commercials, an animated infographic, rebuilt and relaunched social media presence as well as a brand new PR campaign. This was a huge collaborative effort that included 47 marketing professionals and over six different agencies and creative houses.